Product launch Cannes: organising a product launch during a major congress means reaching an international B2B audience already on site. Cannes Exhibitions, an independent event agency for 20 years, designs turnkey product launches in Cannes — on land and at sea.
Product launch Cannes: why do it during a congress
During MIPIM®, Cannes Lions®, TFWA® or MIPCOM®, your clients, prospects, partners and journalists are already in Cannes. It is the ideal moment to unveil a new product: you capture a qualified audience without flying them in, and you benefit from the attention peak of the show period.
Product launch formats
- Press conference + demonstration: for an official announcement and media coverage
- Launch evening: cocktail or dinner with product reveal and keynote
- Showroom / pop-up: a multi-day experience space
- Launch on a yacht: an exclusive, confidential setting at the Palais des Festivals harbour
Venues for a product launch in Cannes
Depending on the format and guest numbers, we mobilise a privatised Palais des Festivals hall, a private Croisette beach, a villa, an iconic restaurant or a moored yacht. The venue drives the scenography, the demo and the logistics: we choose it around your product and your target, never the other way around.
Our turnkey service
Product scenography and staging, sound and light, catering, hosts, press management, photo/video capture and day-of coordination: a single point of contact runs everything. Discover our event planner in Cannes approach and our Cannes gala evening.
Land + sea product launch
For a high-impact reveal, a yacht moored at the port of Cannes offers a premium, confidential setting. Through our sister agency Cannes Yachts Booking, we combine land and sea in a single operation. See yacht rental in Cannes for congresses.
Budget and lead time
The budget of a product launch in Cannes depends on the format, venue, guest numbers and period. During a major congress, the best venues book 10 to 12 months ahead; anticipating secures both the venue and the price. Every project is quoted individually — contact us.
Frequently asked questions
How to organise a product launch in Cannes during a congress?
Pick the right congress for your target, lock a venue near the Palais des Festivals 10 to 12 months ahead, then build scenography, demo, press and hospitality around it. A local turnkey agency coordinates everything with a single point of contact.
How much does a product launch in Cannes cost?
It depends on the format (press conference, evening, showroom, yacht), the venue and guest numbers. During a congress, venue prices peak; booking early limits the rise. Everything is set out in a custom quote.
Which launch format should I choose?
A press conference for the announcement and media, an evening for emotion and networking, a showroom for product experience, a yacht for exclusivity. Formats can be combined to fit your goals.
Legal notice
Cannes Exhibitions is an independent event agency, founded in Cannes 20 years ago. We are neither affiliated, associated, sponsored, nor officially connected with RX France (MIPIM®, MIPCOM®, MAPIC®), Ascential Events / LIONS (Cannes Lions®), TFWA (Tax Free World Association), the Festival de Cannes, or any other entity organizing the congresses mentioned. All event names cited remain the exclusive property of their respective organizers. Any event operation at the Palais des Festivals de Cannes, on the Croisette or in any site within the City of Cannes requires prior official authorizations; Cannes Exhibitions supports its clients throughout these procedures without being able to guarantee their issuance, which remains the sovereign and exclusive decision of the competent authorities and organisers.
Our other services in Cannes
- press conference
- VIP cocktail and corporate dinner
- event catering
- Croisette apartment & villa fit-out
- VIP hospitality
The names and trademarks of the congresses and events mentioned (MIPIM, Cannes Lions, TFWA, MAPIC, ILTM, MIPCOM, World AI Cannes Festival / WAICF, Datacloud, etc.) belong to their respective owners. Cannes Exhibitions is an independent events agency: not affiliated with, associated with, sponsored by, accredited by, or officially connected to the event organiser.