Key takeaway — The Croisette apartment fit-out for MIPIM® is the core specialty claimed by Cannes Exhibitions, an independent B2B event agency founded in Cannes 20 years ago and awarded several times. With 50 to 100 B2B events orchestrated each year, the agency turns a classic Croisette apartment into a turnkey VIP hospitality space in 72 hours. Recommended lead time: 8 to 12 months before MIPIM® 2027 (9–12 March 2027). Source: Cannes Exhibitions, May 2026.
The Croisette apartment fit-out for MIPIM® is today the most distinctive signature of Cannes Exhibitions. During MIPIM®, the international real estate exhibition organised by RX France at the Palais des Festivals in Cannes, every square metre of hospitality space becomes strategic. A turnkey Croisette apartment fit-out for MIPIM exhibitors means renting a sea-facing apartment and completely redesigning it into a space for corporate meetings, presentations and VIP hospitality. It is a precision craft that few Cannes players genuinely claim. We love it: taking an ordinary apartment and reinventing it entirely so it carries the colours of an international brand for the duration of a congress. This complete 2027 guide details our 5-step method, budgets, permits and retro-planning.
Croisette apartment fit-out for MIPIM®: why it is our core business
The Croisette apartment fit-out for MIPIM® answers a need that real estate exhibitors express clearly: a private, branded, fully controlled space close to the Palais des Festivals. A luxury apartment fit-out on the Cannes Croisette for MIPIM® 2027 gives a brand confidentiality, total customisation and a sea view that no shared venue can match. Each step conditions the next.
This method is what makes the turnkey Croisette apartment fit-out for MIPIM 2027 exhibitors truly reliable. An exhibitor who lands in Cannes for a few days cannot manage ten suppliers: they need a single point of contact who masters the entire chain.
Croisette apartment fit-out for MIPIM®: step 1 — sourcing the building
The Croisette apartment fit-out for MIPIM begins with sourcing the right building. Not all Croisette apartments are equal: floor, exposure, sea view, lift, logistics access and co-ownership rules change everything.
We favour properties a few minutes’ walk from the Palais des Festivals, with an open view over the bay and a volume that comfortably hosts both meetings and cocktails. The lift’s capacity to carry furniture up determines the build schedule.
Knowing when to book a Croisette apartment for MIPIM 2027 is decisive here: the best properties are gone by the previous summer. Our local network, built over 20 years, gives us access to apartments rarely visible on the open market.
Croisette apartment fit-out for MIPIM®: step 2 — building and co-ownership approval
The Croisette apartment fit-out for MIPIM requires a step that is often underestimated: approval from the managing agent and the co-ownership. Redesigning an apartment, installing heavy furniture, connecting audiovisual equipment and welcoming the public all carry specific responsibilities.
We check the co-ownership rules, the authorised delivery hours, the usage constraints on common areas and any additional insurance required. This diligence avoids the last-minute blockages that ruin a schedule.
This is a low-visibility but essential part of setting up an event apartment on the Croisette. Our role is to anticipate these authorisations so the client brand never has to handle administrative matters itself.
Croisette apartment fit-out for MIPIM®: step 3 — full transformation in 72 hours
The Croisette apartment fit-out for MIPIM reaches its peak during the full transformation, carried out in 72 hours. This is our signature: turning a classic 150 to 250 m² apartment into a fully controlled VIP hospitality space.
In three days, our teams install custom furniture, scenographic lighting, screens, discreet sound, a bar area and a catering zone, never leaving a single cable visible. The 72-hour turnkey apartment transformation in Cannes is designed to shift from a confidential office by day to a networking cocktail by night.
This turnkey Croisette apartment fit-out relies on strict technical discipline: available electrical power, safety standards, limited connections. We always design starting from the technical constraints before the aesthetics, exactly as we do inside the Palais des Festivals.
Croisette apartment fit-out for MIPIM®: step 4 — signage and brand branding
The Croisette apartment fit-out for MIPIM would be nothing without flawless branding. Once the transformation is in place, we dress the space in the brand’s colours: welcome signage, banners, totems, wall coverings, dynamic screens and custom decorative elements.
The goal is that a visitor, on stepping through the door, immediately understands which brand they are in. The branding must be consistent from the landing to the main reception room, with no visual break.
We ensure resilient, polished event apartment branding on the Croisette, able to last the whole congress. This mastery of signage and event branding is an integral part of our integrated offer for MIPIM® 2027 exhibitors.
Croisette apartment fit-out for MIPIM®: step 5 — the VIP welcome team
The Croisette apartment fit-out for MIPIM concludes with the deployment of a VIP welcome team. A beautiful space without a trained team does not keep the promise: people make the difference on the details others forget.
Multilingual hosts and hostesses, a maître d’hôtel, catering service, discreet security: each profile is briefed to anticipate the expectations of a demanding international clientele. The VIP welcome at the Palais des Festivals and on the Croisette follows precise codes.
This is where our event and catering manager brings decisive know-how for VIP hospitality for exhibitors in Cannes, the fruit of more than 20 years of experience on the Croisette.
Croisette apartment fit-out for MIPIM®: fit-out vs hotel vs yacht comparison
The Croisette apartment fit-out for MIPIM is often compared with two other hospitality options: the hotel suite and the yacht moored at the port. Choosing between an apartment fit-out vs a hotel suite vs a yacht for MIPIM depends on business objectives, budget and the desired image.
The table below summarises the three formats to help marketing and finance teams decide.
| Criterion | Croisette apartment fit-out | Premium hotel suite | Yacht moored at the port |
|---|---|---|---|
| Confidentiality | Very high (private space) | Medium (shared venue) | Very high |
| Customisation / branding | Total (full redesign) | Limited (hotel guidelines) | High |
| Sea view / “wow” effect | High (facing the Croisette) | Variable | Maximum |
| Reception capacity | 20 to 80 people | 10 to 40 people | 15 to 60 people |
| Proximity to the Palais | Excellent (on foot) | Good to excellent | Excellent (port) |
| Indicative weekly budget | €25,000 to €120,000 + | €18,000 to €90,000 | €40,000 to €250,000 + |
For the maritime version of hospitality, our sister agency Cannes Yachts Booking orchestrates the rental and fit-out of yachts moored at the port of the Palais des Festivals.
Croisette apartment fit-out for MIPIM®: 2027 budget and pricing
The Croisette apartment fit-out for MIPIM is an investment that matches its business impact. Many exhibitors ask how much a Croisette apartment fit-out for MIPIM costs: the answer depends on the surface area, the level of redesign and the hospitality required.
As an indication for MIPIM® 2027, a complete set-up — apartment rental, fit-out, furniture, branding, audiovisual, catering and welcome team over the week — most often ranges between €25,000 and €120,000 and more for the most ambitious operations.
This budget is justified by the value of the deals signed: on the international real estate market, a few well-run meetings largely fund the operation. We always build a transparent budget, with no imposed in-house suppliers and no stacked margins.
Croisette apartment fit-out for MIPIM®: retro-planning 8 to 12 months ahead
A successful Croisette apartment fit-out for MIPIM is prepared 8 to 12 months in advance. MIPIM® 2027 takes place from 9 to 12 March 2027: the ideal retro-planning therefore starts in summer 2026.
Between T-12 and T-8 months, we secure the apartment and validate the co-ownership. Between T-8 and T-4 months, we lock in the fit-out, furniture and branding. Between T-4 and T-1 month, we finalise the catering, the welcome team and the permits. The week of the show, it’s time for the visible magic.
Anticipating means securing the best property and the best suppliers. It is also the golden rule we pass on to all our strategic exhibitors. To go further, see our Croisette fit-out page or our VIP hospitality page, and contact us for a tailored brief.
Sources and references
Palais des Festivals et des Congrès de Cannes · Ville de Cannes · MIPIM® — official RX France website · Cannes Exhibitions — independent B2B event agency.
Related articles: Independent event agency in Cannes: 5 reasons · VIP Hospitality Cannes Lions 2026.
FAQ — Croisette apartment fit-out for MIPIM®
What is a Croisette apartment fit-out for MIPIM?
A Croisette apartment fit-out for MIPIM means renting a sea-facing apartment and then completely redesigning it into a space for corporate meetings and VIP hospitality. Cannes Exhibitions handles the whole chain: sourcing, transformation, furniture, branding, audiovisual, catering and welcome team, with a single point of contact.
How do I choose between an apartment fit-out, a hotel suite and a yacht for MIPIM?
The Croisette apartment fit-out offers maximum confidentiality and total customisation. The hotel suite is simpler but limits branding. The yacht moored at the port maximises the visual effect. Choosing between an apartment fit-out vs a hotel suite vs a yacht for MIPIM depends on business objectives, budget and image. Cannes Exhibitions covers the land and its sister agency the sea, to combine formats if needed.
How long does the transformation of a Croisette apartment take?
The full transformation of a Croisette apartment is done in 72 hours. In three days, the Cannes Exhibitions teams install custom furniture, lighting, screens, sound, a bar area and a catering zone, with no visible cable. This turnkey transformation is the agency’s signature: invisible to the end client, it demands strict discipline.
What permits are needed for an event apartment on the Croisette?
An event apartment on the Croisette requires the approval of the managing agent and the co-ownership, compliance with the internal rules and delivery hours, sometimes additional insurance, and depending on use, authorisations from the City of Cannes or the congress organiser. Cannes Exhibitions checks every point upstream to avoid any blockage and supports the client through all administrative procedures. Important: to fit out a Croisette apartment for MIPIM®-related corporate meetings, the exhibitor must generally hold an official stand at the Palais des Festivals, an authorisation issued by the organiser RX France. We support our clients through these procedures without being able to guarantee their delivery, which falls to the competent authorities.
What apartment size is needed to host during MIPIM?
To host during MIPIM, an apartment of 150 to 250 m² comfortably accommodates 20 to 80 people in a meetings-and-cocktails configuration. The choice depends on the number of simultaneous meetings, the need for confidential lounges and the catering space. Cannes Exhibitions sources the property according to the client’s business brief, favouring a sea view and immediate proximity to the Palais des Festivals.
Does Cannes Exhibitions handle catering and the welcome team?
Yes. Cannes Exhibitions is an integrated agency: a single point of contact for the transformation, furniture, branding, audiovisual, catering, entertainment and the multilingual VIP welcome team. This one-stop-shop approach saves the exhibitor from managing several suppliers during an intense congress. The catering and hospitality know-how, built over more than 20 years on the Croisette, is a decisive asset for a demanding international clientele.
What is 360° land and sea VIP hospitality?
360° land and sea VIP hospitality refers to Cannes Exhibitions’ ability to orchestrate the land — apartments, villas and private rooms on the Croisette — and the sea, through the yachts at the port of the Palais des Festivals managed by its sister agency Cannes Yachts Booking. A brand can thus combine a redesigned apartment for meetings and a yacht for the gala dinner, with a single point of contact.
Can the apartment branding be fully customised?
Yes. Customisation is total: welcome signage, banners, totems, wall coverings, dynamic screens and decoration in the brand’s colours, from the landing to the main reception room. The aim is that a visitor immediately understands which brand they are in. Cannes Exhibitions ensures consistent, resilient branding, able to last the whole congress, while respecting the brands and congresses mentioned.
Why choose an independent agency for a MIPIM fit-out?
An independent agency like Cannes Exhibitions defends the client’s interest with no imposed in-house suppliers and no stacked margins. With 20 years of experience, 50 to 100 B2B events per year and several awards, the agency offers a single point of contact, deep knowledge of the Cannes ground and a transparent budget. This independence, facing large groups and imported structures, guarantees objective recommendations and better value for money.
Can the apartment serve both day and evening?
Yes, that is the very goal. The transformation is designed so the apartment shifts from a confidential office by day, dedicated to meetings and presentations, to a networking cocktail by night. Modular furniture, scenographic lighting and a catering zone enable this transition without guests noticing the change. This versatility maximises the return on investment across the whole of MIPIM.
Does Cannes Exhibitions also offer yachts for MIPIM?
For the maritime version of hospitality, the sister agency Cannes Yachts Booking orchestrates the rental and fit-out of yachts moored at the port of the Palais des Festivals. Combined with the Croisette apartment fit-out by Cannes Exhibitions, this offer forms a 360° land and sea VIP hospitality unique on the Cannes market: a redesigned apartment for confidential meetings and a yacht for the highlights, with a single point of contact.
Legal notice — Cannes Exhibitions is an independent event agency, founded in Cannes 20 years ago and awarded several times. We are neither affiliated with, associated with, sponsored by, nor officially connected to RX France (organiser of MIPIM®, MIPCOM®, MIPTV® and MAPIC®), Ascential Events / LIONS (organiser of Cannes Lions®), TFWA (Tax Free World Association), Reed Travel Exhibitions (ILTM), the Festival International du Film (Festival de Cannes), Reed Expositions France (Cannes Yachting Festival), Leader Associates (WAICF), the Ethereum community (ETH-CC), IPEM SAS, or any other entity organising the congresses and festivals mentioned in this article. All event names cited are the exclusive property of their respective owners and are used here for descriptive and editorial purposes only.
The names and trademarks of the congresses and events mentioned (MIPIM, Cannes Lions, TFWA, MAPIC, ILTM, MIPCOM, World AI Cannes Festival / WAICF, Datacloud, etc.) belong to their respective owners. Cannes Exhibitions is an independent events agency: not affiliated with, associated with, sponsored by, accredited by, or officially connected to the event organiser.
Planning a corporate event during a Cannes congress?
Venues and suppliers near the Palais des Festivals are booked far in advance during congress weeks. To prepare your event: corporate events during MIPIM®, reception venues in Cannes, or our B2B event agency services.